Shoppers are no longer limited to searching for an outfit by scrolling through endless studio photos on a company’s website. Instagram is a highly-visual platform, giving fashion brands the flexibility and creativity to sell more than just a “look”, but rather a lifestyle. With today’s biggest fashion influencers looking to Instagram for style inspiration and shoppers diligently browsing their Instagram feed before making a purchase, it’s crucial for brands to go all in on a well-rounded Instagram strategy and stay ahead of the curve! Planning Your Instagram For Fashion Content Strategy This year, it’s more important than ever for fashion brands to not only be present on the platform, but make sure they are also part of the leading fashion conversations. Now to have a place to help spotlight that.” I hear from business owners every day that they wouldn’t have a business without Instagram. With the launch of Eva told Business of Fashion, “People discovering a new brand and being able to support a business owner - that was always my favorite thing about editorial. To no surprise, celebrities like Kylie Jenner and Kim Kardashian drove some of the biggest spikes in search, influencing shoppers around the world: The Lyst’s Instagram fashion report also revealed that “celebrities, and their outfits, remain the most powerful influencers, shaping what customers look to buy online.” “By nature, Instagram is well suited to fashion brands to whom the visual and “community” dimensions are essential: purchases generally linked to a feeling of belonging to a group, or through the imitation of stars, etc,” reports The Conversation: It makes sense – the highly-visual platform is the perfect place to inspire new trends and promote a lifestyle beyond the rack. In fact, Instagram is a “powerful fashion force, that is setting trends and boosting sales,” according to global fashion search platform Lyst’s Year in Fashion Report 2018, charting findings from 80 million shoppers in 120 countries. Instagram For Fashion: Why is it so Successful for Brands?įashion brands continue to pave the way of “cool” on Instagram. Measuring the Results of Your Instagram Marketing Strategy The Rise of Influencer Marketing For Fashion Using Instagram Stories Highlights to Showcase Your Fashion Brand How to Create Engaging Instagram Content Feed for Fashion BrandsĦ Tips for Creating Instagram Stories for Fashion Brands Using Instagram’s Shoppable Features to Drive More Sales The Types of Content Every Fashion Brand Should be Posting Planning Your Instagram For Fashion Content Strategy How Instagram Became the Fashion Trendsetter People Can't Get Enough Of Instagram For Fashion: Why is it So Successful for Brands?
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |